Blue Butterfly Campaign



The Blue Butterfly Campaign was initiated by Max’s Blue Butterfly, a non-profit organization created to raise money for research to find a cure for childhood Acute Myeloid Leukemia (AML). Leukemia is tragically now the leading cause of death among children and is shockingly under-funded. The Blue Butterfly Campaign is designed to change that!  

In addition to raising money for research, The Blue Butterfly Campaign provides an online resource directory as a helping hand for the families and friends of children with cancer.  We’ve been there, we know how overwhelming and hard the journey is, and in some small way we want to help support you by collecting and categorizing all of the best information available under one easy-to-navigate umbrella.   We have found that there are so many wonderful organizations and our goal is to offer a gateway that includes leading childhood cancer experts, financial aid, support groups, books, counselors and much more.

Why AML?


Thanks to millions of dollars in funding and the work of many respected organizations, there is a 90% survival rate for the most common form of childhood leukemia, Acute Lymphocytic Leukemia (ALL).  We are specifically targeting AML because it is a less common sub-type of childhood leukemia and also has the highest mortality rate for children (40-50% survival).  

Pharmaceutical companies are typically the largest funders of research in any area, and often for business purposes they focus the majority of their efforts on diseases that impact the largest groups. Because AML cases represent a smaller percentage of all childhood leukemia diagnoses this disease is currently underfunded. According to most leading experts in this field “much work remains to be done to improve outcomes for this group of patients.”  Our mission is to help eradicate childhood cancer.


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